The UCLA Center for Health Sciences Plaza was renamed to the Irma and Norman Switzer Plaza as a tribute to the couple whose estate bequeathed an unrestricted gift of $50 million to the David Geffen School of Medicine. The bequest will advance medicine and health and will count toward The Centennial Campaign for UCLA, a $4.2 billion fundraising campaign, which was formally launched in May 2014 and is scheduled to conclude in 2019, the campus’s 100th year. A veteran of the Korean War, Norman Switzer devised the concept of adding benches to bus stops throughout Los Angeles. In exchange for funding the bus benches, the city awarded his company, Norman Bench Advertising, a 20-year exclusive on advertising. He later sold the business and became a real estate investor. Irma Switzer, an accomplished weaver and member of the Palisades Weavers group, physically built two homes in Manhattan Beach with a friend. The couple was involved with the Fowler Museum at UCLA and the Natural History Museum of Los Angeles County.