History Station: The USC Associates
Since 1959, the USC Associates have brought together "influential and representative" professional and business people – alumni and non-alumni alike – to advance academic programs at the university. Generating funds for projects ranging from scholarships and faculty awards to endowed chairs and professorships, the USC Associates have earned their reputation as the university’s premier academic support group. This station presents the history of the USC Associates – from early gala dinners featuring luminaries such as former U.S. presidents Dwight D. Eisenhower and Richard M. Nixon to the perennially popular pregame football picnics. Sponsor: Lorna Young Reed ’58 (President, USC Alumni Association 1982-83; President, USC Associates 1994-2003; USC Trustee)