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Table of Contents

Locations

1. March

   1. (Chain) Asset Overview

      1. AF Fixtures / Celebratory Spaces

         1. In-Aisle Towers

            Capture

            In-Aisle Towers

            Discovery/Impulse

             

            Purpose

            Feature the new, got-to-have items of the moment

            Goal

            Drive impulse, build the basket, minimize need for corrugate

            Store Count

            1,756 stores; 4 towers per store

            Location

            Two towers at Checklane Endcaps; Two towers float around the store depending on assortment programming and its affinity to adjacent floorpads

            Assortment and PresentaitonFramework

             

            Fin an cia l Goal: > $X,XXX $PSPW

            SKU count: ) Less than 5 item types Dual vs. Single Loe: ) 100% dual loc; No

            Triple-Loe

            Price Point > 1-3 key price points Pyramids/Categor ies: ) Priority given to Hardllnes (2

            towers), F&B/Essentials (2 towers)

            Them es: ............................................................> XXX

            Change Frequency: > Every 2-4 weeks