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Table of Contents

Locations

1. March

   1. (Chain) Asset Overview

      1. AF Fixtures / Celebratory Spaces

         1. Celebratory 1

            Celebratory 1

            Inspiration/Discovery

             

            Purpose

            Target's editorial POV curated to feature newness and ignite inspiration

            Goal

            Grow basket, showcase OB, distort key items

             

            Store Count

            XXXX stores; Amplified Fixtures (two towers, one cart)

             

            Location

            At main entrance of single-entry stores stores, 'Inspiration' entrance of dual-entry stores

            Assortment and Presentation Framework

             

            • Financial Goal:  $5,500 $PSPW
            • SKU Count: Under xx
            • Dual vs. Single Loe: 40-45% Single Loe; 55-60% Dual Loe; No Triple-Loe product
            • Price Point Max 4 key price points; 75% of assortment under $10
            • Pyramids / Categories: All but A&A ; Limitations on items by weight
            • Themes: One main theme; Max of 3 subthemes
            • Change Frequency: Every 4-6 weeks