Target Mock Store

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Table of Contents

Locations

1. March

   1. (Chain) Asset Overview

      1. AF Fixtures / Celebratory Spaces

         1. Tower 2

            In-Aisle Towers Discovery/Impulse Purpose Feature the new, got-to-have items of the moment
            Goal Drive impulse, build the basket, minimize need for corrugate
            Store Count

            1,756 stores; 4 towers per store

            Location

            Two towers at Checklane Endcaps; Two towers float around the store depending on assortment programming and its affinity to adjacent floorplans

            Assortment and Presentation Framework

            • Financial Goal: $X,XXX $PSPW
            • SKU Count: Less than 5 item types
            • Dual vs. Single Loc: 100% dual loc; No Triple-Loc
            • Price Point: 1-3 key price points
            • Pyramids/Categories: Priority given to Hardlines (2 towers), F&B/Essentials (2 towers
            • Themes: xxx
            • Change Frequency: Every 2-4 weeks