The Eastern Columbia building, iconically LA is the work of architect Claude Beelman which opened in 1930 after only 9 months of construction. Reflecting its time, the structure is an Art Deco landmark, along with its East Coast cousin the Empire State Building. The exterior is lined with terra cota blue and gold trim throughout its design. The name comes from the union of two companies: the Eastern Outfitting Company and the Columbia Outfitting Company...furniture and clothing stores, respectively.
Recent renovations have converted a near empty office building to residential lofts, both the exterior and interior have been meticulously restored and a rooftop pool added for the residents. It is one of the most photographed building icons and one of the most recognizable architectural works in the city.
http://www.glamamor.com/2012/03/out-about-art-deco-icon-eastern.html849 S Broadway, Los Angeles, CA 90014