Bahen Centre for Information Technology | BC
40 St George Street
Toronto, ON
Join Professor Inez Blackburn, award-winning Assistant Professor of Marketing at the Rotman School of Management, for an energizing introduction to the world of branding. In this session, you’ll discover how brands create meaning, shape perceptions, and drive value — not just for companies, but for people and ideas. Through real-world examples and interactive discussion, Professor Blackburn will explore what makes a brand iconic, how technology and AI are transforming brand strategy, and why the most important brand you’ll ever build is you!
★ Session Time
1:15 p.m. to 1:45 p.m.
★ Location
Room 1160
★ Session Length
30 minutes
FALL CAMPUS DAY SCHEDULE
Visit the online Fall Campus Day schedule to confirm the most up-to-date times.
Department Website: Rotman Commerce - Faculty of Arts & Science