Bahen Centre for Information Technology | BC
40 St George Street
Toronto, ON
"How Pampers Solved a Big Problem and Won Hearts and Markets" with Dan RIchards
Pampers addressed a big issue for parents ... but still failed on its first try. Learn the core marketing principle that helped P&G get Pampers back on track and put it on the road to becoming a $10 billion global brand .... and in the process learn how Apple, Nike and other leading companies define marketing to drive growth.
★ Session Time
10:15 a.m. to 10:45 a.m.
★ Location
Room 1160
★ Session Length
30 minutes
FALL CAMPUS DAY SCHEDULE
Visit the online Fall Campus Day schedule to confirm the most up-to-date times.
Department Website: Rotman Commerce - Faculty of Arts & Science